How to get recognized on social media

Amanda Gary

Have you ever thought about how much social media truly affects your life? People all over the world are connected daily. Think about it, where do the majority of people go to see pictures of their favorite celebrities? The celebrities' Instagram accounts. Where do people go to see what's happening in the news? Facebook's "Trending Topics". And now, with Twitter's new "Moments" feature, it's a perfect place to see what is happening all over the world in real-time. We’re connected, and we’re connected fast.

So, in this ever-changing social media world, how you get recognized? How do you stand out? Here are a few tips that can help you on your way to social media stardom.

Create a Consistent Name on All Accounts

If your Instagram name is @JaneDoe, make sure your other accounts also have the same username. This way, people don’t have to try to remember your username for each social media outlet. This provides consistency, making it easier for people to find you.

Link Your Social Media Accounts Together

By linking all your social media accounts together, this creates an effortless process of driving more traffic across your different platforms. How many times do you find yourself 39 weeks into a person's tweets knowing you started off looking at their Instagram feed?

Take Your Account Off of Private

Yes, this may be hard some for of you, but it’s important in your quest to be famous online. This allows your comments and actions to be seen by everyone. For instance, if you send a tweet or upload a picture to Instagram using the daily trending hashtag, nobody will be able to see it or find you because your account is set to private. In fact, that brings me to my next item below.

Incorporate Trending Hashtags

After taking your social media account off of private, gain followers by participating in online chatter. How do you do this? Look up trending hashtags. On October 1, millions of people were tweeting and Instagramming about it being the first day of October using the hashtag, #HelloOctober. Create tweets or content that can be uploaded to include the trends of that day or week.

Provide Interesting Content

I'll be the bearer of bad news. Sometimes posts of your scrambled eggs aren't the most fascinating things on the web. Don't get me wrong, if you want to post about your scrambled eggs, please do so. Just know if you post about that every day, you may start to lose followers. Keep your content interesting and engaging. Instead of sharing a picture of your scrambled eggs with the caption, "made scrambled eggs, again!" add an engaging question to spark conversation. "Made scrambled eggs, again! What are some of the ways you like to make your eggs? Comment below!"