The Basics of On-Page SEO

Graphic of text, "The Basics of On-Page SEO" with notepad, keyboard, and small plant
Cameron Walker

The Basics of On-Page SEO

Achieving good quality and quantity of website traffic relies heavily on your search engine optimization (SEO) practices. Nowadays, it’s so easy to rely on off-page SEO techniques to increase your search ranking, but experts know that it can only be effective if you’ve nailed down all the fundamental on-page SEO elements to begin with.

Let’s talk about the basics of on-page SEO and how it can significantly benefit you.

What is on-page SEO, and why is it important?

On-page SEO refers to optimizing your web pages to improve their search rankings and with the goal to create organic traffic. This involves creating high-quality and relevant content, optimizing your headlines, tags, and images on a page. On-page SEO includes multiple elements of a web page to increase its authority and trustworthiness. You can see how that would make people want to visit it.

Why is on-page SEO important? For a very simple reason-it helps search engines, such as Google, understand the kind of website you have so that it can direct relevant traffic on to your site once a user submits a query.

The Important Elements of On-Page SEO


EAT in the context of SEO is an acronym for the words expertise, authoritative, and trustworthiness. Nowadays, these are the core values that Google follows to rank web pages. That’s why you should always keep these elements in mind when you’re creating content for your website.


Tags have always been an important aspect of SEO rankings, and while it may sound simple enough to do, a lot of people get it wrong. You need to get your title tag right as it gives the initial cue as to what the web page is all about.

Your header tags (H1, H2, H3) will be crucial to guide your readers on what your content is all about, and will also give your audience a good reading experience.

Meta Description

A meta description is the description below the page title and URL in a search result. If strategized correctly, that little blurb can create big results and traffic to your site. Your meta tags and meta description are utilized to provide information on what the page is all about. These elements can also significantly include your CTR (click-through rate).


Content may be the most straightforward element of on-page SEO. Create relevant and high-quality content that’s going to add value to your readers and you’ll get higher Google scores to increase your rankings.

Keyword and Image Optimization

Keywords are perhaps the most important element of on-page SEO, but a lot of people get it wrong. They bombard their content with keywords and riddle it with a lot of irrelevant hyperlinks. The goal is to use the right keywords at the right frequency and time.

Be careful when adding images, too, as they may slow your web page down, although they will enhance the appeal of your site.

User Engagement

Getting people to visit your site is half the task. Make sure to keep them on your site and keep them coming back for more by ensuring that you have a user-friendly web page that isn’t slow and riddled with glitches.

Improve Your SEO Rankings ASAP!

Google has been constantly tweaking its SEO guidelines to ensure that those who are working on their websites and webpages to be optimized the right way are rewarded for their trustworthiness.

You should start working on your on-page SEO practices, too. If you need help, we offer the best SEO services in Oklahoma City, and we’re more than happy to raise your rankings. Drop us a line.