HTTP + SSL = HTTPS
Google has announced that it will increase its push in favor of SSL certificates on sites by ranking HTTPS sites higher that HTTP sites in search results and marking them as "not secure" beginning in October.
What are the benefits of https?
HTTPS uses SSL certificates, which ensures the information visitors submit (search forms, contact forms, log ins, etc.) is fully secure and that there's no risk of it being picked up by someone who shouldn't see that information.
Google has made it clear that they prefer sites that have SSL certificates. It's now a ranking signal, meaning that sites that operate under an HTTP are at a disadvantage when competing with sites using HTTPS. Furthermore, we are confident that HTTP sites will continue decreasing in relevance and quality of perception in the near future.
Google has just notified webmasters that when users type data into fields on sites without HTTPS, they will be notified of the lack of security. This has a negative impact on their overall experience of your site.
What your users will see without https
Ready to make the transition?
liquidfish encourages all of our clients to purchase an SSL certificate because we believe there's no such thing as "too secure". It helps you and your users, making it a win-win. If you're ready to make the switch, just let us know and we'll handle everything. The cost for the purchase and installation of an SSL certificate starts at $150 per year. If you have specific requirements for your site's SSL certificate (e.g. extended validation), let us know and we'll set up a meeting to discuss your options and cost.