As a business owner or decision maker, you want what is best for your company. You want a website that is not only aesthetically pleasing but also ranks high on search engines and is easy to maintain. With so many different website Content Management Systems (CMS) on the market, how do you know which one to choose? This blog post will dive into why Squarespace is a good choice for your website CMS.
What Is a CMS?
A content management system (CMS) is software that helps you create, edit, organize, and publish content. A CMS typically has two parts: a content management application (CMA) and a content delivery application (CDA). The CMA part lets you create and edit your content. The CDA part generates the pages that visitors to your site will see.
There are many different types of CMSs available, from open-source to commercial, and from simple to complex. Some popular examples of open-source CMSs are WordPress and Joomla!. Commercial CMSs include Adobe Experience Manager and Sitecore. And simple CMSs would be something like Wix or Squarespace. We will focus on Squarespace in this blog post because it offers an array of features that make it a good choice for businesses large and small.
Ease of Use
One of the main reasons people choose Squarespace is because it is easy to use. You do not need any coding skills or experience to build a website on Squarespace. Their platform is simple and intuitive with everything you need to create a beautiful website in one place.
With other CMSs, such as WordPress, you often have to install additional plugins or themes to get the functionality or look that you want for your website. This can be time-consuming and complicated if you are not familiar with coding. With Squarespace, everything you need is available within their platform so you can build the website of your dreams without any headaches.
In today’s world, it is essential that your website looks good on all devices, from desktop computers to tablets to smartphones. Your website’s responsive design adjusts the layout of your site automatically to fit whatever screen size someone is viewing it on. This ensures that your site always looks its best no matter how someone accesses it.
Squarespace offers over 60 customizable templates that are all responsive so you can be sure that your site looks great no matter what device someone views it on. And if you ever want to change the look of your site, their templates make it easy to do so without losing any of your content or having to start from scratch.
Built-in SEO Tools
SEO stands for Search Engine Optimization and refers to the practice of optimizing your website so that it ranks higher in search engine results pages (SERPs). The higher your site ranks in SERPs, the more likely people are to find it when they search for keywords related to your business or industry. While there are many factors that contribute to SEO, such as keyword research and backlinking, having a well-designed website is also crucial because Google considers user experience when determining where websites should rank in SERPs.
Squarespace takes care of much of the heavy lifting when it comes to SEO so you can focus on other aspects of growing your business. For example, all Squarespace sites come with free SSL certificates which help protect visitor data and also improve your ranking in SERPs because Google now uses HTTPS as a ranking signal. Additionally, their templates are designed using clean code which makes them easy for search engine crawlers to read and understand—another factor that contributes to higher rankings in SERPs. Lastly, their platform automatically generates XML sitemaps which help search engines index your site more effectively so people can find it more easily online.
When choosing a CMS for your website, there are many factors to consider such as ease of use, responsiveness, cost, and built-in features just to name a few. We hope this blog post has given you some food for thought when deciding which platform is right for you and your business goals.