A beloved arts festival turned engaging web series

Case study
Watch the First Episode

The Gist

After the annual Green Box Arts Festival was cancelled, Artdesk magazine needed to adapt ASAP. The solution? Happy hour, a web series that puts the ‘art’ in ‘martini’, connecting local artists over cocktails (and giving a couple of adorable pugs the platform they deserve). We’ll cheers to that!

The Goals

  • Deploy a small (but sharp!) team of six to help kick-start artdesk’s inaugural broadcast initiative
  • Spotlight the 2020 Green Mountain Festival and featur artists in a safe but unique and engaging way
  • Seamlessly weave together interviews, performances, and B-roll footage from multiple locations to create a limited edition series

The Journey

Our team quickly mobilized and:

  • Built a series template based on the existing layout for episode 1 then applied it to future episodes
  • Conducted interviews with talent in multiple locations and out of sequence, splicing them together cohesively
  • Shot both indoor and outdoor scenes, at the mercy of the temperamental Colorado elements
  • Planned, filmed, produced, and released a full web series in a matter of weeks

The Destination

Although a mid-pandemic film project required imagination, adaptability, and malleability, the rewards were tremendous. Plus, we got a chance to flex our production prowess, resulting in the launch of happy hour (and ending up with an even happier client).