Stat Zero

Forward thinkers working to eradicate massive global problems.

Case study
View Brand Reveal
Design
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Branding
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The Gist

A Silicon Valley impact fund that invests in bold entrepreneurs and technologies demands an equally bold brand. The determination required to strive for zero poverty, zero disease, and zero pollution inspired us to push the envelope with design.

The Goals

  • Design a full package to establish the Stat Zero brand identity and foster brand recall
  • Generate leads at their tech conference and garner a following for the movement
  • Juxtapose the stark contrast between luxurious and impoverished lifestyles

The Journey

Our collab lab huddled up and:

  • Designed a logo with a custom word mark and modular icon, a custom typeface, visual elements and patterns, and an icon set
  • Conducted a video shoot in LA for the brand reveal reel
  • Created a brochure, booth, presentation decks, enamel pins, stitched hats, t-shirts, and stickers
  • Designed and developed their landing page

The Destination

Between an integrative branding package, social media video content, tech conferences and website creation, our hard-working think tank built a groundbreaking brand from the ground up.

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